Liz Earle Beauty Co. is pleased to announce a brand partnership with radio and television presenter Vick Hope, who will be helping the brand to celebrate new launches throughout 2023 and support their shared ambition to restore biodiversity across the UK. Vick is the brand’s first ever celebrity partner and a perfect ally for the company’s sustainability journey given her own personal passion for sustainability and making the world a better place.
Vick Hope says “I absolutely love Liz Earle Beauty Co. and everything they stand for. The brand encapsulates my philosophy that beauty and skincare are an important form of self-care, giving us the confidence to feel great. Cleanse & Polish Hot Cloth Cleanser is an iconic product and has been a skincare staple of mine for a while, so I was thrilled to try the new Glow range, which has helped me keep a healthy glow in these cold winter months. For me, Liz Earle Beauty Co. felt like a really natural partner because not only do I love the products but I also share the brand’s commitment to sustainability and ethical sourcing.”
Since its launch in 1995, Liz Earle Beauty Co. has been committed to pioneering natural and ethically sourced skincare, the brand is Leaping Bunny approved and has a Carbon Neutral Company certification. One of the most sought-after natural beauty brands in the UK, Liz Earle Beauty Co. believes in the potent power of naturally active ingredients and was among the first to prioritise sourcing botanicals for their unique efficacy. Liz Earle Beauty Co. recently partnered with WWF to support the restoration of valuable seagrass meadows in the Solent and across the country. Seagrass provides an important habitat for marine wildlife and absorbs ocean carbon storage.
This year will be an exciting time for the brand as it expands its best-selling Glow range with two new products, continue its journey to restore biodiversity and announces its first celebrity partner.
Claire Lee, Head of Brand Marketing comments:
“We are very proud to be partnering with Vick and look forward to working together on our shared sustainability journey, raising awareness of products, initiatives and topics close to both our hearts. As pioneers of honest, naturally active beauty, we are always looking to forge meaningful relationships with individuals and organisations that share our brand values, from the farmers that grow our precious ingredients to environmental organisations like WWF and the Global Shea Alliance. Vick was a natural choice of partner and we look forward to properly introducing her to our stunning Isle of Wight home, which has long been a source of inspiration for the brand, from the coastal colours of the packaging through to the protection of its unique natural habitats.”
The story of Liz Earle Beauty Co. began in 1995 on the Isle of Wight with the creation of the iconic Cleanse & Polish Hot Cloth Cleanser, which has won over 140 awards. Over two decades later Liz Earle is still the UK’s number 1 premium cleansing brand [1].
[1] Reference: The NPD Group Inc. Retail Tracking Service, Prestige Women’s Skincare Facial Cleanser Market by Franchise, October 2020 – September 2021, value sales