- Analyses how Covid-19 has impacted how people shop beauty globally, fast-tracking personalized shopping experiences and digitization
- Reveals a surge in skincare sales globally and an exponential rise in bath and body sales as people indulge in more moments of self-care
- Points to the emergence of ‘skintellectuals’; a fast-growing group of diverse beauty consumers highly educated on skincare, ingredients and formulations
- Highlights how beauty brands are becoming bolder and more forthright on what matters most to their customers, from sustainability, to societal and cultural issues
- Predicts a resurgence of evergreen ingredients such as peptides as people seek out comfort ingredients
- Anticipates the rise of the ‘skinfluencer’; aestheticians, dermatologists and doctors who have crossed into the mainstream, reaching millions through platforms such as Clubhouse and TikTok
New York & London, UK, April 19, 2021 – No7 Beauty Company today launches its inaugural ‘Beautifully Informed’ report; an in-depth analysis of today’s beauty shopping habits, behaviours and attitudes, including how they have been shaped by Covid-19. The report also sets out the key trends and innovations predicted to shape the beauty industry in the future.
Underscoring the role that beauty brands play in enhancing self-esteem, improving mental health, supporting inclusivity, and reframing conversations around beauty, the report reveals that 87% of women feel more confident if they look good, while 75% of women agree that beauty and personal care products have a positive impact on their mental wellbeing.
The report reveals how Covid-19 has accelerated already changing beauty behaviours, as people have had time to refocus on their skin and have developed better skincare regimes. This surge in skincare is reflected in how serums have become a mainstay of people’s beauty routines, with some 2.9 million people buying a serum in the past 12 months in the UK alone . In fact, No7’s Line Correcting Booster Serum soared to become the brand’s second best-selling skincare product on Boots.com . For the first time, online facial skincare sales eclipsed offline facial skincare sales last year with the average consumer spending more on skincare than any other category in toiletries.
Looking to the future, the report identifies key trends and innovations impacting how people will consume beauty in 2021 and beyond. Predictions include the growth of AI and AR tech in beauty, how blockchain technology will drive greater supply chain transparency as sustainability is re-prioritized, and the innovative new solutions expected in-store as hygienic practices remain paramount.
Mark Winter, Managing Director, No7 Beauty Company, comments, “As part of Walgreens Boots Alliance, we have unrivalled access to customer data and insights, making us uniquely placed to understand how the beauty industry is changing and evolving, and how consumers want to experience and enjoy beauty products. This report draws on some of that proprietary data and provides fascinating insights into people’s relationship with beauty today, and how we expect this to evolve and change in the future.”
Notes to Editors:
About No7 Beauty Company
No7 Beauty Company, part of Walgreens Boots Alliance, is a new and dynamic consumer-led beauty business launched in April 2021 which holds iconic international beauty brands. For 86 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable skincare. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Some of its hero products include Liz Earle’s multi-award-winning Cleanse and Polish, No7 Protect & Perfect, and No7 Advanced Retinol 1.5% Night Concentrate Complex, which is the fastest selling single product on Boots.com.
No7:
- UK’s No1 Skincare Brand
- No1 Retinol sold in Boots
- No7’s renowned serums are available in over 16,000 stores across the US
Liz Earle Beauty Co.:
- One bottle of Cleanse & Polish sold every 16 seconds
- Cleanse & Polish has been presented with over 130 awards - and counting
- In 2020-21 Liz Earle Beauty Co. reduced the amount of virgin plastics in their Daily Essentials range by 60%, that’s a reduction of 75 tonnes annually
Soap & Glory:
- Launched in 2006 in the UK
- Affordable make-up, skincare, bath and body products
- Now available in over 20 countries
Botanics:
- Launched in 1995 in the UK
- Affordable plant-based beauty products
YouGoodSkin:
- Launched in 2017
- Skincare products focused on natural balance
- Sold exclusively through Boots and Walgreens
Sleek MakeUP:
- Launched in East London in 1985
- Highly pigmented products for all skin tones
- Sleek MakeUP has partnered with three Changing Faces campaigners, as part of the Pledge To Be Seen movement
No7 Beauty Company pledges to put sustainability at the heart of how it does business guided by a bold roadmap through to 2030 that includes: 50% of its global sales coming from healthier, more sustainable products and services; halving the overall impact of new products its place on the market, compared to 2019; at least doubling the value it creates for society, compared to 2019. Its overarching goals are underpinned by several supporting milestones and targets to further guide it through to 2030. More information is available on request.
No7 Beauty Company currently sells its products in more than 20,000 retail outlets across 16 markets, having launched in the US in 2015 and Asia in 2018. Globally, it employs 2,900 team members including a community of 1,600 beauty advisors located in Deerfield, New York and Chicago, USA; Nottingham, London and Isle of Wight, UK; and Hong Kong.
Media Contacts
David Macdonald
David.Macdonald@No7Company.com
+44 (0)7385 026628
Sophie Horton
Sophie.Horton@No7Company.com
+44 (0)7557 228451