INITIATIVE IS BACKED BY LEADING BEAUTY EXPERTS AND INFLUENCERS
Wednesday 8th September 2021: No7 Beauty Company announces the launch of a ground-breaking influencer skincare education programme, created in partnership with the British Beauty Council to help educate up-and-coming influencers on skincare. It will be the first-of-its kind industry initiative to upskill influencers by providing world-class ‘Science of Skincare’ education modules specifically designed to tackle misleading and incorrect content on social platforms and ensure skin-related content is based on scientific truth.
The skincare education programme will form the cornerstone of the No7 Beauty Company Influencer Studio; an exclusive community created for up-and-coming influencers. By invitation only, the No7 Beauty Company Influencer Studio will train and upskill US and UK based influencers, who will be given the tools to help boost their skincare knowledge through exclusive access to educational content created by leading beauty and science experts. The ambition is that this rigorous skincare training will give followers confidence that information they discover about beauty products is informed and knowledgeable.
The course content is endorsed by experienced beauty journalists and dermatologists, including leading skincare influencers Alison Young and Alice Hart-Davis and aesthetician Dija Ayodele. Delivered by online learning platform, Learning with Experts, the programme features a series of expert led lessons, designed to educate and inform influencers in an online classroom setting. The six skincare modules will help to de-bunk widely circulated skincare myths on social media. The influencers will learn about the science of skin, as well as ingredient information that helps them to communicate beauty information that is factually correct.
No7 Beauty Company was motivated to take action after learning that over 55% of global consumers find the skincare and cosmetic categories complex and confusing and find it difficult to identify what products are suited to their skin*, highlighting a need for more clarity from reputable sources.
Mark Winter, Managing Director at No7 Beauty Company says “As a leader in the beauty industry, we have a responsibility to ensure people receive high quality, factually correct content about skincare so they can make informed choices about the beauty products they purchase. We’re thrilled to be partnering with the British Beauty Council to create this world-class skincare education content for influencers as part of our new Influencer Studio. Our ambition is that through this work, we can support influencers in becoming true skincare experts creating valuable and factual content for their platforms that consumers can trust, and we hope to support their careers grow in the beauty industry as a result.”
Elizabeth Barnett-Lawton, President of Education, British Beauty Council says “With so much conflicting information circulating on social media, it’s important those with influence have access to correct information that they can use in their interactions with their own audience. The new skin education programme provides a much-needed opportunity for influencers to educate their own communities in a responsible and effective way.”
The skin module training comes as the first step in the launch of the wider No7 Beauty Company Influencer Studio, launching this September. Influencers recruited into the long-term partnership will be invited to play a collaborative role in shaping the No7 Beauty Company brand identity. As well as being given access to production studios for content creation and speaker opportunities to help grow their profile, influencers will have the chance to act as consultants on brand and product strategy across the No7 Beauty Companies 6 iconic brands – No7, Liz Earle, Soap & Glory, Sleek MakeUP, Botanics and Your Good Skin.
Further information about the No7 Beauty Company can be found at: www.No7Company.com.
Notes to Editors:
About No7 Beauty Company
No7 Beauty Company, part of Walgreens Boots Alliance, is a new and dynamic consumer-led beauty business launched in April 2021 which holds iconic international beauty brands. For 86 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable skincare. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Some of its hero products include Liz Earle’s multi-award-winning Cleanse and Polish, No7 Protect & Perfect, and No7 Advanced Retinol 1.5% Night Concentrate Complex, which is the fastest selling single product on Boots.com.
No7:
- UK’s No1 Skincare Brand1
- No1 Retinol sold in Boots2
- No7’s renowned serums are available in over 16,000 stores across the US
Liz Earle Beauty Co.:
- One bottle of Cleanse & Polish sold every 16 seconds3
- Cleanse & Polish has been presented with over 130 awards - and counting
- In 2020-21 Liz Earle Beauty Co. reduced the amount of virgin plastics in their Daily Essentials range by 60%, that’s a reduction of 75 tonnes annually4
Soap & Glory:
- Launched in 2006 in the UK
- Affordable make-up, skincare, bath and body products
- Now available in over 20 countries
Botanics:
- Launched in 1995 in the UK
- Affordable plant-based beauty products
YouGoodSkin:
- Launched in 2017
- Skincare products focused on natural balance
- Sold exclusively through Boots and Walgreens
Sleek MakeUP:
- Launched in East London in 1985
- Highly pigmented products for all skin tones
- Sleek MakeUP has partnered with three Changing Faces campaigners, as part of the Pledge To Be Seen movement
No7 Beauty Company pledges to put sustainability at the heart of how it does business guided by a bold roadmap through to 2030 that includes: 50% of its global sales coming from healthier, more sustainable products and services; halving the overall impact of new products its place on the market, compared to 2019; at least doubling the value it creates for society, compared to 2019. Its overarching goals are underpinned by several supporting milestones and targets to further guide it through to 2030. More information is available on request.
No7 Beauty Company currently sells its products in more than 20,000 retail outlets across 16 markets, having launched in the US in 2015 and Asia in 2018. Globally, it employs 2,900 team members including a community of 1,600 beauty advisors located in Deerfield, New York and Chicago, USA; Nottingham, London and Isle of Wight, UK; and Hong Kong.