The relaunch of No7 cosmetics has taken a brand with over 85 years of heritage and brought it back to life with innovative product packaging and formulations, awesome initiatives and a new tag line: Designed by Science, Defined by You.
As part of this relaunch, it is really important that wherever No7 shows up, from in-store to marketing materials and ads, that we offer a true representation of our consumers for all skin tones and types. So, you will see a much broader range of ages and gender represented and also inclusion for the LGBTQ+ community, celebrating beauty in all its glorious diversity. The brand also continues its commitment to never retouch or remove any “imperfections” so people can see the true benefits of the products.
Sustainability has also been a huge part of the brand reinvention, including changes like moving away from hard to recycle black plastics to white packaging, which enables a higher rate of recycling.