LIZ EARLE BEAUTY, THE UK’S #1 CLEANSING AND TONING SKINCARE BRAND, LAUNCHES ON AMAZON AND RETURNS TO THE US MARKET
Pioneer in plant-based, scientifically proven skincare, Liz Earle Beauty poised to revolutionize facial cleansing in the US
No7 Beauty Company announces the return of Liz Earle Beauty – the UK’s #1 premium cleansing and toning skincare brand – to the US market. A pioneer in plant-based, scientifically proven skincare for more than 30 years, Liz Earle Beauty fuses innovation and luxurious textures while remaining rooted in phytochemistry, the study of chemicals derived from plants.
A curated selection of the most beloved products from Liz Earle Beauty has launched on Amazon – including the iconic Cleanse & Polish Hot Cloth Cleanser, the world's first naturally active 3-in-1 cleanser that wipes away makeup and gently cleanses with the help of a signature 100% cotton muslin hot cloth. Gentle yet effective, hot cloth cleansing is set to revolutionize facial cleansing in the US after receiving more than 150 awards in the UK.
“We are thrilled to bring Liz Earle Beauty, and the products I personally have fallen in love with, back to the US market,” said Melanie Capella, Chief Marketing Officer of No7 Beauty Company North America. “Our customers are invested in not only the ingredient profile of the products they use, but also where and how those ingredients are sourced and extracted. And we know that skincare enthusiasts are turning to Amazon more often for unique botanical formulations and convenience.”
Founded in 1995 in the UNESCO biosphere reserve of England’s Isle of Wight, Liz Earle Beauty is committed to ethical sourcing and recently became a Certified B Corp. Liz Earle Beauty’s plant scientists and chemists research key botanical components and naturally active ingredients, renowned for their skin-enhancing properties, to create highly effective products that deliver transformative results. Using their extensive knowledge, Liz Earle Beauty scientists carefully design the best method of delivery of the plant extract to maximize skin benefits, such as:
- Ethically sourced, Rainforest Alliance certified, cocoa butter refined to produce a creamy butter with a melting point matched to skin temperature
- Eucalyptus steam distilled to extract the oil and retain its active properties for maximum efficacy on skin
- Chamomile flowers harvested while in full bloom with the active properties gently water-extracted to preserve potency
Liz Earle Beauty products launching on Amazon include the Cleanse & Polish Hot Cloth Cleanser, core products from the hydrating Skin Repair and brightening Glow ranges, and the latest innovation from Liz Earle Beauty: Superskin Advanced:
- Liz Earle Beauty’s cult-favorite Cleanse & Polish is scientifically proven to hydrate and smooth skin with a bio-fusion formula including eucalyptus, chamomile and nourishing cocoa butter.
- The Skin Repair range includes three creams (light, rich and night cream) that deliver long-lasting hydration, powered by plant-based hyaluronic acid.
- The Glow range is Liz Earle Beauty’s most potent brightening range, powered by vitamin C-rich acerola cherry. The US range includes a gel cleanser, exfoliating tonic, and gel moisturizer.
- The Superskin Advanced line brightens whilst enhancing the feeling of firmness and smoothness. Superskin deeply cleanses, reduces the appearance of dark spots, and reduces the appearance of fine lines.
All products in the US range launching this Spring include:
- Cleanse & Polish™ Hot Cloth Cleanser: Deep cleansing with instant hydration, this cream cleanser features chamomile extract , eucalyptus essential oil, cocoa butter, and rosemary extract. In consumer trials, 99% of users agreed it was the best cleanser they’ve ever used. 3.3 Fl oz. - $39.99, 6.7 Fl oz - $54.99
- Instant Boost™ Skin Tonic Toner: Refresh and brighten the appearance of skin while leaving it feeling soothed with this alcohol-free toner. Gentle and non-drying, Instant Boost™ replenishes skin with hydration to prep the skin, featuring aloe vera, calendula extract, chamomile extract, and cucumber extract. $29.99
Skin Repair:
- Skin Repair™ Light Cream: Offering 72 hours of balanced hydration, this lightweight, plant-powered moisturizer includes avocado oil, borage seed oil, echinacea extract, and hops extract, and helps lock in moisture to effortlessly hydrate. $39.99
- Skin Repair™ Rich Cream: This rich, plant-powered moisturizer locks in moisture and deeply hydrates to restore balance to skin when it feels dry or stressed – with avocado oil, borage seed oil, echinacea extract, and hops extract. $39.99
- Skin Repair™ Hydrating Night Cream: For a rested look of 8 hours sleep, this luxurious night cream supports overnight recovery by deeply replenishing skin with hydration. Ingredients include 4 o'clock flower, plant-based hyaluronic acid, snow mushroom, and niacinamide. $39.99 ** Available May 2025
Glow:
- Cleanse & Glow™ Transforming Gel Cleanser: Deeply cleansing, this melting formula transforms from a luxurious gel, enriched with natural micelles, into a lightweight oil to effortlessly remove SPF, dirt, pollutants and make up, before rinsing off as a skin-softening milk to rinse away impurities without undoing skin benefits. Ingredients include acerola cherry, fermented black bee honey, and elderberry oil. $39.99
- Smooth & Glow™ Exfoliating Tonic: This toner is packed with prickly pear, acerola cherry, and sea buckthorn to leave skin feeling resurfaced, without irritation. $29.99
- Revitalize & Glow™ Illuminating Gel Moisturizer Intensely brighten for a long-lasting glow, without irritation with this moisturizer featuring prickly pear, acerola cherry, and sea buckthorn. A glow-boosting blend quenches skin with hydration, naturally exfoliates, and minimizes the appearance of pores for a dewy-looking finish. $39.99
Superskin Advanced (available May 2025):
- Superskin™ Advanced Firming Serum-in-Moisturizer: This luxurious formula with acacia tree extract, linseed seed extract , and rosehip oil combines a serum with a moisturizer, for a boost of moisture that helps to instantly hydrate skin. $64.99
- Superskin™ Advanced Nourishing Cleansing Balm: This ultra-nourishing cleansing balm includes acacia tree extract, pomegranate oil, cranberry seed oil, and rosehip oil. $50.99
To purchase and learn more about Liz Earle Beauty please visit amazon.com
ABOUT No7 BEAUTY COMPANY
No7 Beauty Company, part of Walgreens Boots Alliance, is a dynamic consumer-led beauty business launched in April 2021 which holds iconic international beauty brands. For almost 90 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable beauty products. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, and SleekMakeUP. Some of its hero products include Liz Earle Beauty’s multi award-winning Cleanse & Polish™, No7 Protect & Perfect, and No7 Future Renew Damage Reversal Serum.
For further information, quotes, or imagery, please contact: No7Beauty@ogilvy.com.