Believe in Possible campaign launches in the US

Elizabeth Banks, No7 Celebrity Ambassador, Champions "Believe in Possible" Campaign from the Science-Backed Skincare Brand No7 and Unveils Revolutionary Future Renew Night Serum

Banks joins No7 at a star-studded NYC event, speaking candidly on her nighttime skincare routine, her career in Hollywood, and how she believes in the possible.

NEW YORK, NY – September 12, 2025 – No7, the UK’s #1 skincare brand, announces the launch of its inspiring new brand campaign, "Believe in Possible," alongside the introduction of its groundbreaking Future Renew™ Damage Reversal Night Serum. These milestones were celebrated at an exclusive launch event in New York City, where No7's US celebrity ambassador, acclaimed actor, director, and producer Elizabeth Banks, took to the stage in an intimate fireside chat, moderated by NewsNation news anchor, Hena Doba. During the discussion, Banks spoke about her partnership with No7, the brand’s world-first cosmetic science breakthroughs, nighttime skincare routines, and how believing in the possible has been the secret to her successful career in Hollywood.

“In Hollywood, opportunities get funneled away from women who are getting older. That’s what led to directing and my production company,” No7 brand ambassador Elizabeth Banks shared during the event at Studio 525 in New York City. She added, “If you start negative self-talk, you’re going to have a lot harder time getting what you hope to accomplish. Take a deep breath, remind yourself why you’re there, that you belong, that you're confident and capable, and that you’re a winner! Believe that you’re a winner.” 

No7’s "Believe in Possible” campaign celebrates the brand’s rich 90-year heritage. More than a tagline, this movement embodies every aspect of No7, from its world-leading scientific innovations to its commitment to empowering women to look and feel their best. No7 has always believed in what's possible – for your skin and in life – a belief championed by its founder, Florence Boot, who defied the limitations of her time. This ethos is now brought to life through a campaign that celebrates resilience, ambition, and the power of women to achieve what they may have once thought impossible.

"Since its founding, No7 has always pushed the boundaries on what’s possible in the world of scientific skincare," said Melanie Cappella, Chief Marketing Officer at No7 Beauty Company, U.S. "No7 is a brand with hope wired into its DNA, forever innovating and looking past limitations to see what could be. We are thrilled to debut our new Future Renew Night Serum in partnership with Elizabeth Banks, who truly embodies the 'Believe in Possible' mindset. Her multifaceted career and unwavering determination perfectly align with our brand values, proving we can all do more than we realize. Just as Elizabeth shows limitless possibility in her own life, No7 makes it possible to reverse the visible signs of skin damage – something women didn't think they could do.”

The newest cornerstone of No7's commitment to breakthrough skincare innovation, Future Renew™ Damage Reversal Night Serum is the brand's most scientifically advanced nighttime formulation to date. The serum is clinically proven to reverse visible signs of skin damage in 100% of users [1] and was specifically developed to synchronize with the skin’s natural repair cycle at night, when the body's repair process is at its peak.

The serum's pioneering technology is the result of multi-year research by No7 scientists, in collaboration with the University of Manchester and world-leading chronobiologist Professor Qing Jun Meng. The formula combines No7's world-first super peptide blend, Pepticology™ – a cutting-edge peptide blend exclusive to No7 – with the active Lindera Strychnifolia, enhanced niacinamide, hyaluronic acid, bisabolol, vitamins C and E, mulberry extract, and a soothing hypoallergenic Dreamscentz fragrance.

"Circadian rhythms are 24-hour body clocks that keep us on schedule – so our bodies perform optimally day and night. Chronobiology, the study of circadian rhythms, is an exciting emerging area of science and poorly understood in human skin,” says No7’s Head of Science Research, Dr. Mike Bell. “For five years, the team has undertaken a pioneering study on the importance of night-time for the skin and the potential role for chronotechnology and tailored night products. No7 has used this scientific discovery and insight to develop a clinically proven, supercharged night serum formulation as part of its Future Renew™ skincare range.”

The No7 Future Renew™ Damage Reversal Night Serum is now available at Ulta, Target, Walgreens, Walmart, and US.No7.Beauty.com. The full No7 Future Renew™ Damage Reversal Collection, including the Serum, Eye Serum, Night Cream, and Day Cream with SPF 25, is available at Walgreens, Amazon, and US.No7.Beauty.com.

About No7 Beauty Company

No7 Beauty Company, a member of The Boots Group, is a dynamic consumer-led beauty business launched in April 2021 which holds iconic international beauty brands. For almost 90 years, since No7 launched in 1935, its ambition has been to support and empower people across the world through premium but affordable beauty products. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, and SleekMakeUP. Some of its hero products include Liz Earle Beauty’s multi award-winning Cleanse & Polish™, No7 Protect & Perfect, and No7 Future Renew™ Damage Reversal Serum.

For further information, images or samples please contact: No7Beauty@ogilvy.com